レイオフ(用語)
DEADPOOL
Cnet

CBS Interactiveがクビにするのは何人? “275人ぽい”

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アメリカで自首したデンマークのCEO、「詐欺は脅されてやった。今は後悔している」

木曜日、CBS Interactiveを構成している各部門―CNET、CBS.com、CBSNews.com、 CBSSports.com、BNET、GameSpot、TV.com、last.fm、CHOW―でピンクの用紙〔解雇通知〕が舞った。われわれレポーターの取材に対し、CBSは全社でレイオフがあったことを認めたが、解雇された人数が正確に何人だったかについては言明を避けた。そこでわれわれは断片的な情報を継ぎあわせて推測するしかない。これまでにLast.fmで20人、CBSNews.comで記者が8人、レイオフされているという。CBSSports.comでもやはりレイオフが行われた。

しかし、最大の人数を抱えるCnetで、正確に何人がレイオフされたのか? CBSはやはり何といっても本質的には報道機関のはずだが、お膝元のCBS Interactiveで何人がレイオフされたのか公表しようとしない。この記事の執筆時点で、Cnetは木曜日にレイオフがあった事実さえ伝えていないCBSNews.comも知らぬふりだ。両組織とも通知のメモを受け取っているはずなのだが。(CBS InteractiveのCEO Quincy Smithからのリストラに関するメモ。下に掲載〔英文〕)。

私が聞いた噂によると、全事業部を通じて20%のリストラが行われた(これはLast.fmの削減率と同じ)という。しかしこの率はいささか高すぎるようだ。Cnetの内部の情報源によると、今日(米国時間12/11)解雇されたのは“275人ぽいそうだ。CBSのスポークスマンはこの数字についてコメントを避けた。そこでこれはおおよその推測としておきたい。

CBSはおそらくプレスリリースを出さないだろうし、CBS CorporationとしてSEC(連邦証券取引委員会)への重要事項報告書が提出される見込みもなさそうだ。CBSは2007年末(私が見つけた最新の数字)で、全社で2万4000人近い人数を雇っている。275人は1%をわずかに超える率でしかない。これはSECへ報告する義務のある「経営上の重要事項」には当らない。しかしCBS Interactiveだけをとってみれば10%以上の社員の解雇にあたり、十分に重要事項である。

私の調べたところでは数字はこうなっている。SECに提出された最新の10K報告書によると、2007年末の時点で、CBS Interactiveのほとんど社員がCnetに所属している(2700人)。Cnetではその後2008年3月に1回レイオフが行われている。このときは120がリストラされた。CBS Interactiveの広報担当が今日私に話したところでは、今年7月にCBSがCnetを買収した時点で、従業員数は2000から2500の間だったという。しかしこれはあまりにおおざっぱな数字だ。多少の自然減と他の事業部の数百人を考慮に入れると、従業員数のトータルは2300人から2700人というところだろう。レイオフが275人だったとすると、10%から12%の削減ということになる。

われわれはLayoff Trackerのアップデートをこの数字に基づいて行った。

CEOのQuincy Smithが木曜の午後にCBS Interactiveの全社員向けに、婉曲な表現でレイオフを告げた業務報告メモを下に掲載した。基本的にSmithが業務を統合してきたすべての事業部(スポーツ、ゲーム、音楽、ライフスタイル、エンタテインメント、ニュース、マーケティング、業務開発)でレイオフが行われている。

From: Quincy and Neil
Date: Thu, 11 Dec 2008 16:33:25 -0800
Subject: CBS Interactive Update

Team,

As we come to the end of 2008, we have a lot to be proud of. CBS Interactive is the best online content network for information and entertainment. Our properties are expanding, advertisers are capitalizing on our properties and their scale, and we are positioned well to continue to grow. As we prepare for 2009 and beyond, we’d like to update you on this progress, announce some organizational changes and comment on the broader market environment and how it impacts CBS Interactive.

Progress

CBS Interactive is the 8th largest Internet network in the world. Our combined traffic is up nearly 30% since we closed the merger this summer. CNET, CBSSports.com, BNET, GameSpot, TV.com, CBS.com, last.fm, and CHOW have each had record traffic within the past three months. Our commitment to our users is paying off.

Advertisers have noticed. We have recently signed and announced deals across several of our properties with Microsoft, AT&T, Intel, Bertolli, EA, and GM. In these challenging economic times, marketers are consolidating their efforts with their best partners. Our properties, our audiences, our ideas and our insights will continue to differentiate us in the marketplace.

Finally, we have contributed to and benefited from the TV and Radio divisions of CBS. We’ve done nearly 1500 purpose-driven promotions to our properties on Broadcast TV, Radio and local TV Stations; CHOW and GameSpot content is running on the CBS Outernet; and CNET ran a major consumer campaign in markets like New York and San Francisco through CBS Outdoor. CBS Interactive is also a key partner to CBS Television Network for major broadcast events. In just the last week, we featured complementary content for events including The Victoria’s Secret Fashion Show, the Grammy Nominations and the SEC Championship.

Moving forward, we have a lot to look forward to. Events like CES, The Grammys, and March Madness on Demand are all just around the corner. Each represent huge cross-platform opportunities where CBS Interactive will again help complete the experience with coverage on air, online, and on mobile for our audiences.

Organizational Promotions and Changes

As we enter 2009, we are making some changes to our organizational structure to capitalize on audience and advertiser overlaps. We are also making some changes to key functions so that we can realize the benefits of our position in the marketplace. These changes mark another significant milestone in our integration, as we fine-tune our organization to best take advantage of the power of our entire network.

Sports, Games and Music

We are combining our Sports, Games and Music properties into a single group led by Steve Snyder. Steve has tremendous product and leadership experience and an enthusiasm for each of these categories. In addition, Tom Jones will be moving over from CNET to head-up the sales efforts for this group. Within the group, our talented senior leaders including Jason Kint, Rich Calacci, Jaci Hays, Kevin Menard, Felix Miller, Doug Schmidt and others will report to Steve and to Tom.

Entertainment & Lifestyle

We are also moving our Lifestyle properties, CHOW and UrbanBaby, to the Entertainment group (TV.com, CBS.com, The CBS Audience Network and TheInsider.com) to capitalize on the similarities in audience and advertisers. This group will continue to be led by Anthony Soohoo with sales led by Ken Lagana. We’re excited to see the innovation that will come from this group in 2009.

Technology & News

Under the continued leadership of Joe Gillespie, our Technology & News division will bring CBSNews.com and CNET News.com into a single CBS Interactive News Group. Each site will maintain its own brand identity, while benefiting from shared resources in design, product and engineering to deliver deeper and more comprehensive coverage of major stories and events. Led by Mark Larkin, with Dan Farber as Editor-in-Chief, CBS News.com and CNET News.com will also have the opportunity to share content and collaborate on stories for the benefit of their unique audiences.

CBS Interactive Marketing

We are bringing together our key marketing functions into a new group called CBS Interactive Marketing led by Mickey Wilson. The group brings together expertise from across the organization so that we can capitalize on our biggest opportunities, and elevate the company to be a strategic marketing partner whose products, consumer insights, and ad innovations are critical to our clients’ long-term success. They will establish the company as the standard for premium content online, and define and evolve brand strategies to capture the biggest opportunities for audience and revenue growth through market planning, insights and execution.

CBS Interactive Business Development

We are also bringing together all of our business development activities. This group will be led by Mike Marquez. Mike and his team will be responsible for the development of all new partnerships, investments, and acquisitions. They will be charged with taking advantage of knowledge sharing across the whole company to ensure that we are the strategic partner of choice for the industry.

Market Conditions

As you know the general economic environment continues to be a challenge. We have always been very aggressive about managing our costs, and that requirement is even more critical now than it has ever been. We believe this new, more efficient organizational structure will produce better results for CBS Interactive, and also result in lower operating costs. It is always very difficult to make these kinds of reductions, but they come after a thorough review of how we are organized and how we operate, and what best serves our many users, advertisers and employees.

CBS Interactive is a special place because of you, and we thank each of you for what you have done, are doing, and will do to exceed the expectations of the tens of millions of people who come to our properties every day.

Today, we sit in a great position. People seek out our brands because we provide them with the information and entertainment they want and need, and marketers seek us out because of the powerful audiences we attract. We are positioned to grow in 2009 and beyond.

Best,
-q, NA

[原文へ]

(翻訳:Namekawa, U)