NokiaがMicrosoftとの提携を確認, Windows PhoneをメインのOSにし, 大規模機構改革も

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ロンドンで行われる企業戦略と財務に関する報道向け説明会の前に、Nokiaは発表内容の一部を共有した。予想どおり同社は今後、Microsoftと共同歩調をとっていくのだ。

読者はすでに、世界最大の携帯電話メーカーのCEOが自ら書いた’炎上しているプラットホーム’*に関するメモをお読みになっただろう。それを書いた人物は、Microsoftの元役員Stephen Elopだ(このあまりにも厳しく正直なメモは、最初、 TechCrunch Europeが報じ、その後全文をEngadgetが掲載した)。〔*: burning platform, ‘尻に火がついてるプラットホーム’ぐらいが適訳だろう。〕

その中でElopは、同社の強敵に言及している(Appleと、Android OSのGoogle)。彼らはつねに、イノベーションでNokiaに先行し、マーケットシェアを着々と奪いつつある。そういう言い方は明らかに、ElopがNokiaの今後の戦略に関する、とてつもない大変化を近く発表するらしい、という兆候だった。そして確かに彼は、それを発表した(この記事の最後にそのプレスリリースの全文がある)。

以下が、かんじんの部分だ:

– Microsoftとの幅広い戦略的パートナーシップにより、新しいグローバルなモバイルのエコシステムを構築する。Windows PhoneがNokiaのメインのスマートフォンプラットホームになる。

– 量と価値の両方の成長機会を捉える新たなアプローチにより、今後の巨大な成長市場における”次の10億人”を弊社製品によりインターネットに接続させていく。

– 創造的破壊をもたらす次世代技術に正確に焦点を当てた投資を行う。

– スピードと結果と説明責任を重視する新しい集団的リーダーシップと組織構造を構築する。

Windows PhoneがNokiaのメインのスマートフォンプラットホームになる、の部分が超でかいね。噂ではMicrosoftは、この乗り換えのためにNokiaに数億ドルを払ったそうである。

Nokiaは今後のすべての製品で、検索にはBingを使う。またNokia Mapsは、Microsoftの地図サービスの核になる。Nokiaのコンテンツとアプリケーションのストアは、MicrosoftのMarketplaceに統合される。このパートナーシップに関する詳報は、ここにある。

Nokiaによれば、Symbianは‘フランチャイズプラットホーム’になり、MeeGoはオープンソースのモバイルオペレーティングシステムのプロジェクトになる。つまり:

“MeeGoは主に、長期的な市場開拓と次世代の製品、プラットホーム、およびユーザ体験の探求のためのテコとして位置づけられる。”

MeeGo関連の製品は、今年後半に出すという計画をまだ捨てていない。

経営陣の最大の変化は、Alberto Torresが2月10日付で辞めて、”弊社以外の部分でそのほかの関心を追究していく”。2004年にNokiaに入ったTorresは、MeeGo ComputersとMobile Solutions担当の執行副社長だった。

4月1日付けで機構改革を行い、会社を二事業部制にする(Smart DevicesとMobile Phones)。

詳細は、下のプレスリリース全文を見ていただきたい。これからしばらくは、報道陣やアナリストたちによって、ずたずたに切り刻まれるであろうドキュメントだが。

同社が最近出した第四四半期の決算報告では、推定市場占有率が31%に減少した、としている。

Microsoftとの大型パートナーシップと機構改革により、この長く病んでいた携帯電話メーカーは、今度こそ回復を果たすだろうか?

[以下プレスリリース全文: 英文ママ]

Nokia outlines new strategy, introduces new leadership, operational structure

London, UK – Nokia today outlined its new strategic direction, including changes in leadership and operational structure to accelerate the company’s speed of execution in a dynamic competitive environment.

Major elements of the new strategy include:

– Plans for a broad strategic partnership with Microsoft to build a new global mobile ecosystem; Windows Phone would serve as Nokia’s primary smartphone platform.
– A renewed approach to capture volume and value growth to connect “the next billion” to the Internet in developing growth markets
– Focused investments in next-generation disruptive technologies
– A new leadership team and organizational structure with a clear focus on speed, results and accountability

“Nokia is at a critical juncture, where significant change is necessary and inevitable in our journey forward,” said Stephen Elop, Nokia President and CEO. “Today, we are accelerating that change through a new path, aimed at regaining our smartphone leadership, reinforcing our mobile device platform and realizing our investments in the future.”

Nokia plans to form a strategic partnership with Microsoft to build a global mobile ecosystem based on highly complementary assets. The Nokia-Microsoft ecosystem targets to deliver differentiated and innovative products and have unrivalled scale, product breadth, geographical reach, and brand identity. With Windows Phone as its primary smartphone platform, Nokia would help drive the future of the platform by leveraging its expertise on hardware optimization, software customization, language support and scale. Nokia and Microsoft would also combine services assets to drive innovation. Nokia Maps, for example, would be at the heart of key Microsoft assets like Bing and AdCenter, and Nokia’s application and content store would be integrated into Microsoft Marketplace. Under the proposed partnership, Microsoft would provide developer tools, making it easier for application developers to leverage Nokia’s global scale.

With Nokia’s planned move to Windows Phone as its primary smartphone platform, Symbian becomes a franchise platform, leveraging previous investments to harvest additional value. This strategy recognizes the opportunity to retain and transition the installed base of 200 million Symbian owners. Nokia expects to sell approximately 150 million more Symbian devices in the years to come.

Under the new strategy, MeeGo becomes an open-source, mobile operating system project. MeeGo will place increased emphasis on longer-term market exploration of next-generation devices, platforms and user experiences. Nokia still plans to ship a MeeGo-related product later this year.

In feature phones, Nokia unveiled a renewed strategy to leverage its innovation and strength in growth markets to connect the next billion people to their first Internet and application experience.

New leadership team, operational structure
This new strategy is supported by significant changes in Nokia’s leadership, operational structure and approach. Effective today, Nokia has a new leadership team with the commitment, competencies and innovative thinking needed in today’s dynamic environment.

The Nokia Leadership Team, previously the Group Executive Board, will consist of the following members: Stephen Elop, Esko Aho, Juha Akras, Jerri DeVard, Colin Giles, Rich Green, Jo Harlow, Timo Ihamuotila, Mary McDowell, Kai Oistamo, Tero Ojanpera, Louise Pentland and Niklas Savander.

Alberto Torres has stepped down from the management team, effective February 10 to pursue other interests outside the company.

The renewed governance will expedite decision-making and improve time-to-market of products and innovations, placing a heavy focus on results, speed and accountability. The new strategy and operational structure are expected to have significant impact to Nokia operations and personnel.

New company structure
As of April 1, Nokia will have a new company structure, which features two distinct business units: Smart Devices and Mobile Phones. They will focus on Nokia’s key business areas: high-end smartphones and mass-market mobile phones. Each unit will have profit-and-loss responsibility and end-to-end accountability for the full consumer experience, including product development, product management and product marketing.

Smart Devices will be responsible for building Nokia’s leadership in smartphones and will be led by Jo Harlow. The following sub-units now in Mobile Solutions will move under Smart Devices:
– Symbian Smartphones
– MeeGo Computers
– Strategic Business Operations

To support the planned new partnership with Microsoft, Smart Devices will be responsible for creating a winning Windows Phone portfolio.

Mobile Phones will drive Nokia’s “web for the next billion” strategy. Mobile Phones will leverage its innovation and strength in growth markets to connect the next billion people and bring them affordable access to the Internet and applications. The Mobile Phones unit will be led by Mary McDowell.

Markets will be responsible for selling products, executing compelling marketing and communications, creating a competitive local ecosystem, sourcing, customer care, manufacturing, IT and logistics across all Nokia products. It will be headed by Niklas Savander.

Services and Developer Experience will be responsible for Nokia’s global services portfolio, developer offering, developer relations and integration of partner service offerings. Tero Ojanpera will lead the Services and Developer Experience unit in an acting capacity.

NAVTEQ, an integral part of Nokia’s location and advertising business, will be headed by Larry Kaplan, and continue as a separate reporting entity.

The CTO Office will be responsible for Nokia’s technology strategy and forward-looking technology activities, including Nokia Research Center. It will be headed by Rich Green.

Design, responsible for Nokia product and user experience design, will be led by Marko Ahtisaari.

The CFO Office, responsible for all financial activity, will be headed by Timo Ihamuotila.

Corporate Development, responsible for driving implementation of Nokia’s ecosystem strategy and strategic partnerships, will be headed by Kai Oistamo.

Corporate Relations & Responsibility, responsible for Nokia’s government and public affairs, sustainable development and social responsibility, will be led by Esko Aho.

Human Resources will be led by Juha Akras.

Legal and Intellectual Property will be led by Louise Pentland.

Nokia Siemens Networks continues in the Nokia Group as a separate reporting entity.

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(翻訳:iwatani(a.k.a. hiwa))